As our world changes, so do our modes of communication. At Lees-McRae College we prepare our students to be collaborative professionals, offering a unique combination of theory, creativity, practical skill, and technological expertise. All Communication Arts and Design majors are required to take courses in various media rooted in a strong core curriculum with access to a state of the art Mac lab with industry standard software, photo lab and art studio. Students select a concentration in Communication Arts, Art and Design or Creative Marketing, participate in internships and conduct senior research to ensure that they are informed, educated and motivated to reach their artistic potential.

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Curriculum

Sample Communication Arts Courses

The Communication Arts concentration is designed for students interested in graphic design, advertising, web development, film and video. Coursework within this concentration focuses on four distinct areas: fine art, digital design, writing, film and video.

Advanced Graphic Design Advanced Research and Composition Electronic Publishing Journalism Photography

Sequential Imaging Technical Writing Video Production Web Design

Sample Art and Design Courses

The Art and Design concentration is designed for students interested in fine art techniques and 2-D design. Coursework within this concentration allows for exploration in studio art and art history.

Art and Craft Design Art and Society Color Theory Contemporary Art History

Foundations of Painting Intermediate Drawing and Design Printmaking Research, Composition, and Creation

Sample Creative Marketing Courses

The Creative Marketing concentration is designed for students interested in both Communication Arts and Business. Coursework within this concentration combines a distinct area of focus in Communication Arts and Design with a structured business foundation.

Any of the above Business Communications Consumer Behavior EMarketing

Integrated Marketing and Advertising Principles of Marketing Professional Selling

See full degree and minor requirements in College Catalog(pg. 79)

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Career Opportunities

• Communications Management
• Freelance Art
• Graphic Design
• Marketing
• Photography

In their final year, students prepare portfolios, creative work, and resumes to pursue careers in a variety of areas including advertising/graphic design, gallery management, graduate school, and freelance artistic work.

Recent alumni include Megan Hall, Director of Communications at Lees-McRae College and Went Knipe who is employed at Nike.

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Faculty

Melissa Ball, M.F.A.
ballm@lmc.edu

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Chris Carr, M.F.A.
carrc@lmc.edu

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Jesse Knight, M.F.A.
knightj@lmc.edu

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